亨利棋牌

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                          2. 学习华为IPD变革如何避免失败(十四)——不要为产品找客户,而要为客户群开发产品

                            学习华为IPD变革如何避免失败(十四)——不要为产品找客户,而要为客户群开发产品

                            日期: 2020-01-02

                            JIESHANGJI

                            OUYANGJIANXIANG:KANLAIWOBUCHUSHOUBUXINGLE,YUSHIJIANGKAOZAIYIZISHANGSHUODADESHENQUWANGQIANYILEYI,WANGXIAOTONGZHIDAOZHEISHIOUYANGJIANJIJIANGQIEHUANDAOZHANDOUMOSHIDEZHUANGTAI,BUYOUDEXINTOUYIJIN。

                            亨利棋牌“GAN-QING-JIAO,ZHANGGUWEN,XIANGZHEIYANGDEJIHUIDIAN,YOUSHENMEBUDUIMA?——GUONEIMOUXIEYIYUANQUYUHAIBAGAODUZAI3000mYISHANG,MUQIANWOSIDESHEJIBIAOZHUNSHI3000mYIXIADEHUANJING,WUFAMANZUDANGDIXIAOSHOUXUQIU,DANQUNIANJIUYOU9GEXUEQIUWUFENLEIGAOYUANZHAOBIAOXIANGMU,ZANHEMOUMOUYUANZHANGDEGUANXIFEICHANGHAO,RUGUOWOMENZUOCHULAI,KENDINGXUANWOMEN,XIANGZHEIYANGDAOZUIDEROUHAIBUCHI,NIMENSHUOZHEISHIBUSHISHAA?”

                            亨利棋牌LIFUCAI,WANGCHAODONGYIBANGRENFUHEZHESHUO:SHIA,DAOZUIDEROUDOUBUCHI,BUSHISHAJIUSHICHI。

                            亨利棋牌HUIYISHILIGUOZAOQILAI,LIBINJINSUOZHEMEITOU,ZONGGANJUEOUYANGDEHUAYOUXIEBUDUI,DANYOUSHUOBUSHANGLAINALIBUDUI。

                            亨利棋牌KANZHEDAJIADEFANYING,OUYANGDEYIYANGYANG,LIFUCAIBUSHISHIJIDEXIANGOUYANGSHUQIDAMUZHI,OUYANGGANJUEZIJIJIUXIANGYIGEQIKAIDESHENGDEJIANGJUNSIDE,NAQITADETEDAHAOCHABEIHELEYIKOUCHA:AIYA,JINTIANDECHAZHENBUCUOA,RANHOUKAISHIBANONGTANEICHUANFOZHU。

                            微信图片_20200102220032.jpg

                            ZHANGXIAOTIANQIBUZHANGCHU,MIANBUGAISE,HAHAYIXIAO,LANGSHENGDAO:“QINGWENOUYANGZONG:GAOYUANXUEQIUYISHICHANGYOUDUODA?ZENGZHANGYOUDUOKUAI?LIRUNDAZHIYOUDUOGAO?JINGZHENGQINGKUANGRUHE?ZHEIGESHICHANGDUIWOMENSHIFOUYOUZUGOUDEXIYINLI?LIXIANGZHIQIANZHEIXIESHIFOUYOUGUOCHONGFENKAOLIANG?”

                            ZHANGXIAOTIANTINGDUNLEXIA,YANSHENXILIERQINGCHE,XUNWENOUYANGHEGANGGANGGUOZAORENQUN。

                            QITARENDIXIATOU,OUYANGJIAZHUANGMEIKANDAO,ZHUANXINZHIZHIDEBAINONGZHEFOZHU。

                            亨利棋牌ZHANGXIAOTIANYEBUYIWEIYI,JIXUWENDAO“LINGWAI,KAIFAGAIGONGNENGDUIZHAOBIAOCHENGGONGDEYINGXIANGYOUDUODA?WOMENDECHANPINGAINIANSHIFOUYOUJINGZHENGLI?RUGUOZHEIXIEMEIYOUKAOLIANG,YUNQIHAODESHIHOUNENGGOUDEDAORENDEBUDAOXIN——NENGGOUMAICHUJITAI,YUNQIBUHAODESHIHOULIANGZHEDOUDEBUDAO——YITAIYEMAIBUCHUQU,DAJIAXIANGXIANG,ZHEIYANGDESHIQINGZAIWEIMAYOUMEIYOU?”

                            微信图片_20200102220041.jpg

                            “张老师,我可不可以说几句,我憋不住了,这样的事情在微码简直太多了,来的需求基本上——或者我这样说吧,来的需求99%都是这种客户机会点的需求,而且大部分都是短期需求,这改一个功能,那加一个功能。根据营销的需求,我们做了很多产品,开了很多项目,但最后没卖几台……”发言的是李斌,他早就憋不住了。

                            “KAIFADESHENMECHANPINHAIHAOYISIJIANG?ZAIYONGHUNEIBIANHEJINGZHENGDUISHOUBIQILAIMEIYOURENHEYOUSHI,NIRANGXIONGDIMENZENMEMAI?”OUYANGJIANBAWANZHEFOZHUYINYANGGUAIQIDEJIANG。

                            微信图片_20200102220046.jpg

                            “OUYANG,HEJINGZHENGDUISHOUBIQILAIMEIYOURENHEYOUSHI,NISHUODEDUI,DANNIYOUMEIYOUXIANGGUOWEISHENMEHUIZHEIYANG?”ZHEIYIXIABAOUYANGSHUOLENGLE,TAMEIXIANGDAOLIBINHAIHUITONGYITADEGUANDIAN。

                            LIFUCAIKANLAODAMEISHUOHUA,LIMATIAOCHULAI“NEIJIUSHIZANYANFAMEIYOUZHANDOULI,REN-BU-XINGBEI!”HUIYISHIDEYINGXIAODETONGSHIYOURENFUHEZHEHEHEXIAOZHE,YANFADETONGSHIZEQIDENUMUXIANGXIANG。

                            “YEXUNISHUODEYESHIDUIDE,DANSHIYIGESHISHISHIQUNIANYANFARENYUAN62REN,DANSHIYINIANKAIFADEXIANGMUSHIDUOSHAONI?WOTONGJILEXIADADAXIAOXIAODEXIANGMUSHI107GE,YEJIUSHIPINGJUNYIGERENSHI1.72GEXIANGMU,ERJINGZHENGDUISHOUTOURUSHIYIGEXIANGMU20-200REN,NISHUOWOMENZENMEHERENJIAPK?RENJIADEYANFALE1.5NIANSHANGSHI,DENGSHICHANGSHANGDERELANGYIJINGPUDAOLIANSHANGLAILE,WOMENCAIKAISHIYANFA,ERYANFAZHOUQIWANGWANGJIDEHENDUAN,WOMENYENENGLIJIE,BURANSHICHANGDEJIHUICHUANGKENENGJIUHUIGUOQU。”

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                            DANSHIWOMENYIGERENYONGBANNIANKAIFADECHANPINZENMEHEJINGZHENGDUISHOU20-200RENYONG1.5NIANKAIFADECHANPINPK?CHUFEIWOMENSHISHENMA,SHIJISHANGWOMENYEHENZHEJI,XIWANGTUICHUYOUJINGZHENGLIDECHANPINCHULAI,YANFADEXIONGDIMENYIJINGSHILIANXUSIGEYUEMEIYOUZHOULIUZHOURILE,DANSHI,ZHEIYANGDAFA,BUXINGA……”LIBINYUESHUOYUEDONGQING,SHUODAOZUIHOU,JINGRANYOUXIEGENGYAN。

                            HUIYISHILIANJINGLEXIALAI,DAJIAZHIDAO,LIBINSHUODESHISHIQING,YANFAQUESHITINGKU,ZHENGTIANPIYUBENMING,DANSHIYINWEIMEIYOUHUODESHICHANGCHENGGONG,JIXIAOKAOHEJIBENSHANGSHIGONGSIZUICHADEYIGEBUMEN,SUOYIRENYUANLIUDONGYEBIJIAODA。

                            微信图片_20200102220054.jpg

                            ZHANGXIAOTIANHEKOUKAFEI,QINGQINGSANGZISHUO:“ZHEISHIBIRANDEYIGEJIEGUO,YINWEIQUEFAQINGXIDEKEHUDINGWEI,CHANPINYANFAZHEJIUMEIFAJIZHONGHUOLIZHENDUIMOUYIKEHUQUNDIEDAICHUZUGOUHAODECHANPIN,ZIRANMEIFAHUODEJUEDINGXINGDESHICHANGYOUSHI;CHANPINMEIYOUJINGZHENGLI,ERXIAOSHOUYAODUANQINEICHUANGZAOLIRUN,ZHIHAODAOCHUSAWANG,TICHUGEZHONGCHANPINXUQIU,GONGSIRUGUOJIEZHAO,YIDINGHUIJIASUZHEIGEXUNHUAN。”

                            WANGXIAOTONGNEIXINTURANYISHAN:TAXIANGQIYIGECI,JIAOZUOKUIFAGAN。

                            亨利棋牌KUIFAGANQIANGDERENDABUFENZHUYILIJUJIAOZAI“DEDAO”SHANG,HENBUDEJINTIANFUCHUMINGTIANJIUHUIYOUHUIBAO,DUANSHI,JIGONGJINLI,BUDONGDECHUNZHONGQIUSHOUDEDAOLI,JIEGUOYAOMEYONGLIGUOMENG,YAOMEDONGZUOBIANXING,SHOURUFANERSHIMEIYOUZENGZHANG,BIDEDELUKEDEYIJUHUARANGTAYINXIANGSHENKE:“YIGERENRUGUOSHIYIGONGXIANSHENMEWEIZHONGXIN,ERBUSHIYICHENGJIUGAN(WANCHENGLESHENME)WEIZHONGXIN,NEIMETAJIANGHUIQUDEQIANSUOWEIYOUDECHENGJI。”

                            微信图片_20200102220058.jpg

                            亨利棋牌ERKUIFAGANQIANGDERENWANGWANGGENJUZIJIDENENGLI,YI“WANCHENGLESHENME”WEIZHONGXIN,BINGYICIZUOWEIYAOQIUSHOURUZENGZHANGDEYIJU。

                            KUIFAGANDEZUZHIBUYESHIZHEIYANGMA?MEIGEDANDOUXIANGNADAO,BUYUANYISHEQI,XIANGZENGJIAXIAOSHOUSHOURU,RANERXINXINKUKUYINIAN,ZHUADEDOUSHILINGSANDEJIHUIDIAN,XIAOSHOUSHOURUQUEBINGMEIYOUZENGZHANG,ZHEIBUYESHIYI“CHENGJIUGAN(WANCHENG)”WEIZHONGXIN,ERBUSHIYI“GONGXIAN(JIKEHUDEGONGXIAN)”WEIZHONGXINMA?

                            亨利棋牌WEIDANYIKEHUKAIFACHANPINJIUSHI“GONGXIANXIAO”,WEIKEHUQUNKAIFACHANPINZESHI“GONGXIANDA”,ERYOU“WANCHENGSHENMEWEIZHONGXIN”ZHUANBIANDAO“YIGONGXIANSHENMEWEIZHONGXIN”BUJINJINSHIZUZHIXINZHIDEZHUANBIAN,YOUQISHIZUZHINENGLIDETISHENG。

                            亨利棋牌JIUNAZHANGXIAOTIANWENDEWENTIBA“GAOYUANXUEQIUYISHICHANGYOUDUODA?ZENGZHANGYOUDUOKUAI?LIRUNDAZHIYOUDUOGAO?JINGZHENGQINGKUANGRUHE?ZHEIGESHICHANGDUIWOMENSHIFOUYOUZUGOUDEXIYINLI?”WOMENDEZUZHISHIHUIDABULEDE,NANGUAIZHANGXIAOTIANSHUO:BENLIERDAOSHENG,ZAIIPDBIANGEZHONG,TIGAOZUZHINENGLISHI“BEN”,ZHIYOUZHEIGE“BEN”LILE,LIUCHENGJIZHICAINENGYOUXIAOYUNZUO。

                            “SUOYI,NIMENGAOBUCHUHAOCHANPIN,DOUGUAIWOMENGE?”OUYANGJIANCUGUANGDESANGMENDAPOLEANJING。

                            ZHANGXIAOTIANXIAOXIAOSHUO:“XIANZAIBUSHITANZERENDESHIHOU。SHIHOUXUGAIRUHEJIEJUE。”

                            “NEINISHUOZENMEJIEJUE?”

                            “不要为产品找客户,而要为客户群开发产品”,张笑天安静的答到。

                            “SHENMEYISI?ZHANGLAOSHI”,ZHONGRENWEN。

                            亨利棋牌YUZHIXIANGQING,QIETINGXIAHUIFENJIE。

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